ESSENCE INSIGHT

Join us in embracing to navigate the complexities of the digital world and drive your business forward

Our company specializes in Product and Market Research, Financial Modeling, and acceleration of startups

[CO-FOUNDER AS A SERVICE]
//
/ABOUT US

Our experience and network will help you choose a promising startup, assess risks, enhance your product, and achieve success, creating opportunities for growth, expansion, and successful market entry through a systematic approach

We have a track record of working in markets such as Turkey, UAE, Israel, Georgia, Japan, the Philippines, Russia, collaborating with startups and large corporate clients.

Our experience and network will help you choose a promising startup, assess risks, enhance your product, and achieve success, creating opportunities for growth, expansion, and successful market entry through a systematic approach
We have a track record of working in markets such as Turkey, UAE, Israel, Georgia, Japan, the Philippines, Russia, collaborating with startups and large corporate clients.
/in numbers
15Y
15M
We boast of experience in handling complex projects, creating digital products through our in-house development studio, and managing a portfolio of infrastructure projects.
Our expertise spans a wide range of industries, from digital products to physical infrastructure: web3, fintech, SaaS, e-commerce, infrastructure, integration, and construction projects.
Years of experience in handling complex projects:
Project budgets range from $15,000 to $15 million
We are pleased to present you our services for investors and startups
[01] Business Modeling
[Our services]
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/For investors
Financial Modeling
Efficiency Assessment of Business Processes, Identifying Bottlenecks, and Developing Improvement Strategies
[02] Project Scouting
Initial Project Screening
Identifying Collaboration-Ready Startups and Companies 

[03] Due diligence
Assessment of Project Risks and Investment Attractiveness
Assistance in the implementation of recommended changes
[04] Project and Product Management
Product-Market Fit Discovery 

Scaling Strategy and Market Expansion Planning
Internal Process Optimization
[01] Product Hypothesis Verification
/For startups
Marketing and Product Research
Minimum Viable Product (MVP) Development
[02] Investment Consulting
Investment Attraction 

Development of Investment Round Documents

Pre-Round Consulting
[03] Product Consulting
Product Analysis - Identifying Growth Opportunities
Product Backlog Development and Release Roadmap
Establishing Product Hypothesis Testing Processes: Formalization and Validation of New Product Ideas
[04] Business Modeling
Market Entry Strategy
Financial Modeling
Channel Distribution Assessment
Business Process Efficiency Evaluation, Identifying Bottlenecks, and Developing Improvement Strategies 

Let's Connect: Share Your Inquiry with Us!
Let's Connect: Share Your Inquiry with Us!
Let's Connect: Share Your Inquiry with Us!
Let's Connect: Share Your Inquiry with Us!
Let's Connect: Share Your Inquiry with Us!
Let's Connect: Share Your Inquiry with Us!
Let's Connect: Share Your Inquiry with Us!
Let's Connect: Share Your Inquiry with Us!
Let's Connect: Share Your Inquiry with Us!
/advantages
"Essence Insight" offers a wide range of services, including product and financial consulting, preparation for investment rounds, project analysis, and scouting for startups and investment opportunities
[01]
Wide Range of Services:
The company boasts extensive experience and expertise in various digital product domains such as SaaS, e-commerce, web3, fintech, and physical infrastructure and integration. This enables us to effectively serve diverse clients, from startups to large enterprises and projects
[02]
Experience and Expertise:
Our company has a track record of successful cases where we have helped clients achieve their goals, such as revenue growth, investment attraction, product strategy development, and expansion into international markets
[03]
Proven Success:
"Essence Insight" customizes its services to meet the specific needs of each client, ensuring a personalized and results-driven approach.
[06]
Tailored Approach:
The company operates based on data analysis and results, allowing us to craft effective strategies and achieve successful outcomes.
[05]
Transparency and Performance:
"Essence Insight" provides comprehensive solutions with a systematic approach, starting from project audits and the development of growth and scaling strategies to financial management and investment readiness.
[04]
Comprehensive Approach:
/our team
The team consists of experts with extensive experience
in project management, technological development, and the ability to operate in uncertain conditions
Co-founder
Co-founder
Dmitry Chukanov
Launching over 20 projects from scratch in Asian markets (Japan, Philippines)
15 years of experience in implementing complex infrastructure, integration, and construction projects
Boris Kulaev
Ex Founder Astrolabia
Portfolio management of projects with a turnover of $15 million
Expertise: web3, fintech, SaaS, e-commerce
Product analysis, validation of product hypotheses, and market entry
Financial analysis and modeling, strategic planning
/workflow
Initial Introduction:
[01]
[02]
[03]
[04]
[05]
[06]
[07]
Introductory Meeting:
Proposal Preparation:
Technical Specification Agreement:
Advance Payment:
Project Implementation:
Final Payment:
We start with an initial introduction, in any messenger chat, discussing key questions and selecting a convenient time for an introductory meeting.
During this meeting, we discuss your objectives, goals, and success criteria, as well as determine the format of our collaboration.
We prepare a commercial proposal outlining the timelines and project cost. If necessary, we can arrange additional meetings to discuss the terms.
After preparing the proposal, we seek your approval for the list of tasks, timelines, and costs.
Upon agreeing on the Technical Specification, you make an advance payment.
We commence project implementation according to the agreed-upon terms.
Upon completion of the work, the final payment is made.
/CASES
//
[CASES]
[CASES]
/CASES
//
[CASES]
[CASES]
01
Transforming Company Packaging into Acceleration
Start: HoReCa, Unconfirmed Product-Market Fit
Collaboration Results:
- Audit, incl. product research, regulation, business, financial models
- Product audit, user logic, roadmap assessment
- Team analysis, task prioritization, constraints
Intermediate Outcome: Changes in planning, sales, team, partners
Summary: Plan for launched project, focusing on priorities
High Priority: Competitor analysis, cost reduction, partnerships, bug fixes, customer engagement
Medium Priority: Customer Journey Mapping, sales rules, CRM, roadmap, risk assessment
Low Priority: Team strategy, onboarding
02
Launching an online store with plans for expansion into EECA countries
Domain: SaaS
Start: Launching in Georgia, agreements, planning, inventory, partnerships
Client: Loyalty System
During Collaboration:
- Developed strategic plan, priorities, and responsibilities
- Implemented financial accounting, competitor analysis
- Designed packaging, established partnerships, launched own brand
- Negotiated with global manufacturers and distributors
Intermediate Outcome: Changes in planning, sales, team, partners
Client Request: Financial model, investment search
Summary: - Strategic planning
- Signed 12 international manufacturing partnerships
- Established EECA representation
- Launched own brand
- Rebranded and launched new website
Industry: E-commerce
Results: Partner integration, 3x sales throughput, 300 warm leads, PMF confirmation
Client: Pet store
Client Request: Develop financial model
Results: Growth strategy, financial model, accounting,
12 international partnerships,
Financial planning and investments, Clear sales plan and metrics, Expanded brand portfolio, 25% monthly sales growth
03
Project Portfolio Management at a System Integrator
Start: $5 million project, 3-person team, no regulations, 21% margin
During Collaboration:
Developed strategic plan, set goals, implemented financial tracking
Expanded team, improved coordination
Established regulations, streamlined actions
Created assessment criteria, reduced validation time
Boosted margins by 4% through systematic management
Addressed risks and introduced predictive measures
Aligned project management office with improvements
Direction: IT/Physical Infrastructure
Client: System Integrator
Client Request: Develop financial model
04
Increasing the company's revenue from $0 to $100,000 monthly
Objective: Launching a new business operating in the Japanese and Philippine markets
Results: - Expanded team to 20 members with diverse roles, Implemented project stage regulations and evaluation criteria, Increased project margin to 25%, Grew project portfolio to $15 million, diversified into new areas, Enhanced sales geography and market potential
During Collaboration:
Developed the company's business model and internal documentation Organized the recruitment process for new team members and refined onboarding procedures Established project implementation processes and introduced methodologies and tools Set up sales processes and fostered partner relationships Managed financial aspects Addressed risk managemen
Direction: Web3 Outsourcing
Client: In-house development studio
05
Product Concept Development for Kyosei Bank
Start: Request for product concept development
06
Client Request: In-house development studio
Product and Financial Consulting for a Japanese NFT Marketplace Company
During Collaboration:
we undertook the following activities: Market Analysis Competitor Analysis Customer Development (500 surveys, 100 interviews) Business Model Development Product Concept Development MVP (Minimum Viable Product) Development
Direction: Web3, Insurance
Start: Request for product concept development
Results: We developed DEX, CEX, NFT marketplaces, a neo-bank, blockchain solutions, and a real estate price prediction platform Over 1.5 years of management, we successfully increased revenue from $0 to $100,000 monthly
During Collaboration:
User Funnel Analysis Analysis of Distribution Channels and Marketing Campaign Effectiveness Interviews with the Target Audience and Current Customers Financial Analysis: Analysis of Financial Statements (P&L, Expenses, Budget) Tokenomics Analysis Analysis of the Strategy for Engagement with Key Partners
Client: Kyosei Bank
Client's Request: Development of a financial model and investment search
Client Request: In-house development studio
Direction: Web3
07
Fintech, Web3, Client: Philippine Financial Representatives
Client: NDA - a Japanese content creation company
Results: Conducted a product audit of the company's digital projects. Developed an implementation strategy for changes. The client approached us with the goal of verifying a product hypothesis for 2p2 insurance as an addition to the product we were developing.
Start: Request for product concept development
Client Request: In-house development studio
Collaboration Highlights:
Market Analysis: In-depth market and competitor analysis
Customer Development: Surveyed 2500 people, conducted 300+ interviews, created Customer Avatar (CA)
Legal and Technical Analysis: Explored legal and technical constraints
Positioning and Value Proposition: Developed a clear strategy and refined value proposition
Materials: Prepared project presentations and documentation
Investment: Raised $2,500,000 in funding
Team: Assembled a skilled project team
Progress: Moved from MVP to a fully operational product
08
Product and Financial Consulting, Preparation for an Investment Round
Direction: Fintech, Web3, Client: Philippine Financial Representatives
Results: Revamped the business model, including value proposition, key partners, costs, distribution channels, and target audience. Redesigned the product's tokenomics. Reworked the product's logic, simplifying the onboarding process for new users and adjusting user scenarios with a focus on target actions. Redesigned the product's user interface and overall design. Formulated a set of product hypotheses and a roadmap for future releases
Start: Post pre-seed round, platform launch preparation
Collaboration Key Issues:
Financial Model:
- Revenue model lack substantiation
- Project funds more efficiently used opportunities
- Absence of a payment schedule
- Unit economics misaligned with real-world performance
- High post-launch loss risk
Product:
- Outdated project backlog
- Realistic roadmap and staging lacking
- Development outsourced without transparency
- No customer profile or expectations
Launch:
- Absence of launch strategy and key partner agreements
Client Request: Create a neobank
09
Direction: Web3 Gaming Platform, Client: NDA Startup
Development of a financial model and investment search
Client: NDA - Startup
Start: Post pre-seed round, platform launch preparation
Collaboration Key Issues:
Financial Model:
- Revenue model lack substantiation
- Project funds more efficiently used opportunities
- Absence of a payment schedule
- Unit economics misaligned with real-world performance
- High post-launch loss risk
Product:
- Outdated project backlog
- Realistic roadmap and staging lacking
- Development outsourced without transparency
- No customer profile or expectations
Launch:
- Absence of launch strategy and key partner agreements
Client Request: Product and financial management, investment round prep
Direction: Web3 Gaming Platform, Client: NDA Startup
Results: Business plan, Whitepaper, Tokenomics, Verified business model, Financial model, Investor pitch deck, Successfully raised $2,500,000, Delivered project objectives
Results: - Conducted Due Diligence, tokenomics audit, analyzed documentation, Identified company risks, including team-related ones, Provided investment documentation and product development recommendations
Client Request: Development of a financial model and investment search
Results: Development of a financial model and investment search
01
Transforming Company Packaging into Acceleration
02
Launching an online store with plans for expansion into EECA countries
Domain: SaaS
Client: Loyalty System
Client Request: Financial model, investment search
Industry: E-commerce
Results: Partner integration, 3x sales throughput, 300 warm leads, PMF confirmation
Client: Pet store
Client Request: Develop financial model
Results: Growth strategy, financial model, accounting,
12 international partnerships,
Financial planning and investments, Clear sales plan and metrics, Expanded brand portfolio, 25% monthly sales growth
03
Project Portfolio Management at a System Integrator
Direction: IT/Physical Infrastructure
Client: System Integrator
Client Request: Develop financial model
04
Increasing the company's revenue from $0 to $100,000 monthly
Results: - Expanded team to 20 members with diverse roles, Implemented project stage regulations and evaluation criteria, Increased project margin to 25%, Grew project portfolio to $15 million, diversified into new areas, Enhanced sales geography and market potential
Direction: Web3 Outsourcing
Client: In-house development studio
05
Product Concept Development for Kyosei Bank
Client Request: In-house development studio
Direction: Web3, Insurance
Results: We developed DEX, CEX, NFT marketplaces, a neo-bank, blockchain solutions, and a real estate price prediction platform Over 1.5 years of management, we successfully increased revenue from $0 to $100,000 monthly
Client: Kyosei Bank
Client Request: In-house development studio
Results: Conducted a product audit of the company's digital projects. Developed an implementation strategy for changes. The client approached us with the goal of verifying a product hypothesis for 2p2 insurance as an addition to the product we were developing.
06
Product and Financial Consulting for a Japanese NFT Marketplace Company
Direction: Web3
07
Fintech, Web3, Client: Philippine Financial Representatives
Client: NDA - a Japanese content creation company
Direction: Fintech, Web3, Client: Philippine Financial Representatives
Client Request: In-house development studio
Results: Revamped the business model, including value proposition, key partners, costs, distribution channels, and target audience. Redesigned the product's tokenomics. Reworked the product's logic, simplifying the onboarding process for new users and adjusting user scenarios with a focus on target actions. Redesigned the product's user interface and overall design. Formulated a set of product hypotheses and a roadmap for future releases
Client Request: Create a neobank
Results: Business plan, Whitepaper, Tokenomics, Verified business model, Financial model, Investor pitch deck, Successfully raised $2,500,000, Delivered project objectives
09
08
Development of a financial model and investment search
Product and Financial Consulting, Preparation for an Investment Round
Direction: Web3 Gaming Platform, Client: NDA Startup
Client: NDA - Startup
Client Request: Product and financial management, investment round prep
Direction: Web3 Gaming Platform, Client: NDA Startup
Results: - Conducted Due Diligence, tokenomics audit, analyzed documentation, Identified company risks, including team-related ones, Provided investment documentation and product development recommendations
Client Request: Development of a financial model and investment search
Results: Development of a financial model and investment search
Transforming Company Packaging into Acceleration
Summary: Plan for launched project, focusing on priorities
High Priority: Competitor analysis, cost reduction, partnerships, bug fixes, customer engagement
Medium Priority: Customer Journey Mapping, sales rules, CRM, roadmap, risk assessment
Low Priority: Team strategy, onboarding
Domain: SaaS
Client: Loyalty System
Client Request: Financial model, investment search
Results: Partner integration, 3x sales throughput, 300 warm leads, PMF confirmation
Launching an online store with plans for expansion into EECA countries
Start: Launching in Georgia, agreements, planning, inventory, partnerships
During Collaboration:
- Developed strategic plan, priorities, and responsibilities
- Implemented financial accounting, competitor analysis
- Designed packaging, established partnerships, launched own brand
- Negotiated with global manufacturers and distributors
Intermediate Outcome: Changes in planning, sales, team, partners
Summary:- Strategic planning
- Signed 12 international manufacturing partnerships
- Established EECA representation
- Launched own brand
- Rebranded and launched new website
Industry: E-commerce
Client: Pet store
Client Request: Develop financial model
Results: Growth strategy, financial model, accounting,
12 international partnerships,
Financial planning and investments, Clear sales plan and metrics, Expanded brand portfolio, 25% monthly sales growth
Project Portfolio Management at a System Integrator
Start: $5 million project, 3-person team, no regulations, 21% margin
During Collaboration:
Developed strategic plan, set goals, implemented financial tracking
Expanded team, improved coordination
Established regulations, streamlined actions
Created assessment criteria, reduced validation time
Boosted margins by 4% through systematic management
Addressed risks and introduced predictive measures
Aligned project management office with improvements
Direction: IT/Physical Infrastructure
Client: System Integrator
Client Request: Develop financial model
Results: - Expanded team to 20 members with diverse roles, Implemented project stage regulations and evaluation criteria, Increased project margin to 25%, Grew project portfolio to $15 million, diversified into new areas, Enhanced sales geography and market potential
Increasing the company's revenue from $0 to $100,000 monthly
Objective: Launching a new business operating in the Japanese and Philippine markets
During Collaboration:
Developed the company's business model and internal documentation Organized the recruitment process for new team members and refined onboarding procedures Established project implementation processes and introduced methodologies and tools Set up sales processes and fostered partner relationships Managed financial aspects Addressed risk managemen
Direction: Web3 Outsourcing
Client: In-house development studio
Client Request: In-house development studio
Results: We developed DEX, CEX, NFT marketplaces, a neo-bank, blockchain solutions, and a real estate price prediction platform Over 1.5 years of management, we successfully increased revenue from $0 to $100,000 monthly
Product Concept Development for Kyosei Bank
Start: Request for product concept development
During Collaboration:
we undertook the following activities: Market Analysis Competitor Analysis Customer Development (500 surveys, 100 interviews) Business Model Development Product Concept Development MVP (Minimum Viable Product) Development
Direction: Web3, Insurance
Client: Kyosei Bank
Client Request: In-house development studio
Results: Conducted a product audit of the company's digital projects. Developed an implementation strategy for changes. The client approached us with the goal of verifying a product hypothesis for 2p2 insurance as an addition to the product we were developing.
Product and Financial Consulting for a Japanese NFT Marketplace Company
Start: Request for product concept development
During Collaboration:
User Funnel Analysis Analysis of Distribution Channels and Marketing Campaign Effectiveness Interviews with the Target Audience and Current Customers Financial Analysis: Analysis of Financial Statements (P&L, Expenses, Budget) Tokenomics Analysis Analysis of the Strategy for Engagement with Key Partners
Client's Request: Development of a financial model and investment search
Direction: Web3
Client: NDA - a Japanese content creation company
Client Request: In-house development studio
Results: Revamped the business model, including value proposition, key partners, costs, distribution channels, and target audience. Redesigned the product's tokenomics. Reworked the product's logic, simplifying the onboarding process for new users and adjusting user scenarios with a focus on target actions. Redesigned the product's user interface and overall design. Formulated a set of product hypotheses and a roadmap for future releases
Fintech, Web3, Client: Philippine Financial Representatives
Start: Request for product concept development
Collaboration Highlights:
Market Analysis: In-depth market and competitor analysis
Customer Development: Surveyed 2500 people, conducted 300+ interviews, created Customer Avatar (CA)
Legal and Technical Analysis: Explored legal and technical constraints
Positioning and Value Proposition: Developed a clear strategy and refined value proposition
Materials: Prepared project presentations and documentation
Investment: Raised $2,500,000 in funding
Team: Assembled a skilled project team
Progress: Moved from MVP to a fully operational product
Direction: Fintech, Web3, Client: Philippine Financial Representatives
Client Request: Create a neobank
Results: Business plan, Whitepaper, Tokenomics, Verified business model, Financial model, Investor pitch deck, Successfully raised $2,500,000, Delivered project objectives
Product and Financial Consulting, Preparation for an Investment Round
Start: Post pre-seed round, platform launch preparation
Collaboration Key Issues:
Financial Model:
- Revenue model lack substantiation
- Project funds more efficiently used opportunities
- Absence of a payment schedule
- Unit economics misaligned with real-world performance
- High post-launch loss risk
Product:
- Outdated project backlog
- Realistic roadmap and staging lacking
- Development outsourced without transparency
- No customer profile or expectations
Launch:
- Absence of launch strategy and key partner agreements
Direction: Web3 Gaming Platform, Client: NDA Startup
Client: NDA - Startup
Client Request: Product and financial management, investment round prep
Results: - Conducted Due Diligence, tokenomics audit, analyzed documentation, Identified company risks, including team-related ones, Provided investment documentation and product development recommendations
Development of a financial model and investment search
Start: Post pre-seed round, platform launch preparation
Collaboration Key Issues:
Financial Model:
- Revenue model lack substantiation
- Project funds more efficiently used opportunities
- Absence of a payment schedule
- Unit economics misaligned with real-world performance
- High post-launch loss risk
Product:
- Outdated project backlog
- Realistic roadmap and staging lacking
- Development outsourced without transparency
- No customer profile or expectations
Launch:
- Absence of launch strategy and key partner agreements
Direction: Web3 Gaming Platform, Client: NDA Startup
Client Request: Development of a financial model and investment search
Results: Development of a financial model and investment search
/Partners
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